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How to Describe Pizza
Are you looking for guidance on how to describe pizza? We’ve got you covered!
Restaurants, pizza blog writers, and friends or family use various methods and steps to recreate a pizza description that makes it sell faster, keeps the reader hooked, or aids in creating memories that last.
This article will discuss these steps in detail and provide some examples of what and not to do.
Let’s check it out!
Elements of a Pizza Description
When you describe pizza, you just don’t write about it in general terms. You need to carefully examine each pizza element and provide the specifics of each element.
Pizza Elements to Review:
- Toppings or the Combination of Toppings
Why Do You Need to Write High-Quality Pizza Descriptions?
You need to write good pizza descriptions because it sells! No matter who your reader is, it could be your customer, friend, or family member. When they read a relatable pizza description, they want to buy it or have it for dinner.
It’s that powerful!
Did you know mouthwatering pizza descriptions can increase clients’ purchasing power by over 45% compared to regular bland reports?
Food savvy people identify the importance of creative and humorous pizza descriptions.
Experienced restaurateurs swear to the power of appetizing pizza menus since humans are visual.
Creating an eye-catching pizza description requires us to consider descriptive terms that impact the reader’s decision.
Some of the most remarkable points to consider while crafting a pizza description include but are not limited to:
- Identify the pizza as regional
- Provide proof that the ingredients used in the pizza are the best!
- Give the readers a sense of place, transport them to a better place
- Use sensory words to activate appetite and make them hungry!
- Include sentimental references
Our readers deserve the best! Providing excellent descriptions with the above criteria will have a restaurant having orders flying out quicker than what you spin or your friends and family asking for more.
Below, we have detailed steps to incorporate the above points in your pizza description using examples that allow your pizzas and pizza content to sell more.
How to Describe Pizza
- Use Detailed Pizza Descriptions to Trigger the Senses
Pizzas naturally have attractive names since their invention has come by Romans and the Greeks.
Italians later invented the modern-day pizza, adding to the already exciting lexicology of pizza naming.
To provide a creative description that meets the sensual trigger aspect, we should include an attractive name for the pizza or have a list of ingredients to add to the persuasion.
Ensure to pick a self-explanatory pizza name to give our clientele an idea of what each item means at a glance.
We only read through an article whose heading we understand. That applies to pizza names too.
Craft a pizza description that focuses on adjectives of:
- Cooking method
Describe the meats, vegetables, and sauces using one or two adjectives each to avoid being wordy.
We do not need an adjective for each ingredient. However, aim to describe the most important of these.
Here is a sample to pick from:
Caramelized Wild Mushroom Pizza
Wood-fired with hand-picked caramelized mushrooms, mixed with fresh basil and melty goat cheese, served with aged Gruyere Cheese and fresh enoki mushrooms.
A weak pizza description for the same pizza would appear as follows:
Wild mushrooms, cheese, and basil.
- Pin Pizza Origins/Location to Imply Quality
It is common knowledge that the best wines are found in specific locations such as France and the sunny Tuscany vineyards.
The geographical origin of the wines makes them sell more and more expensively since we associate that with better quality.
Pizzas, alike, have town and country origins. The better the description in terms of source, the more expensive and intriguing it will appear on menus and blogs.
When buying exotic ingredients for your pizzas, ensure to ask the vendors about their origin or simply google it.
Study your market first and identify whether your clientele loves locally produced pizzas or those with exotic tastes.
A proper pizza description should look as follows:
Chicago-Style Deep-Dish Pizza
Crispy, thin-crusted crusted, large deluxe pizza, topped with delicious mozzarella and juicy meats, garnished with thyme leaves and rich Italian-style tomato sauce. Served with grilled vegetables.
A bland description for the same pizza would go something like this:
Chicago Style Pizza
Crusted pizza, grated mozzarella, and rich tomato sauce. Served with vegetables.
While using the above method, ensure to have studied your audience since introducing exotic foods to a conservative society may scare away the customers.
If anything, we should include a short description of unfamiliar ingredients on the side of the menu.
It goes a long way in giving the content a welcoming and non-discriminatory vibe for the less experienced clientele.
However, upscale establishments can use the original names of the pizzas since those cater to more traveled clients whose attention is intrigued by the fancy names they can happily recognize.
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- Incorporate Religion, Customs, and Various Diets
Living in a globalized world means catering to various clients with varying needs.
Catering for specific needs and beliefs attracts more clients, mainly through word of mouth, since people of a particular religion or custom will refer each other to your business.
Vegetarian and halal pizzas are ways to spice up your pizza description on the menu for sales. It is worth noting that during the lent period, many Christians will opt for vegan pizza options compared to the meaty ones dictated by religion.
Spice up your pizza offering with pizzas dedicated to the period. It will attract celebrating families and friends.
A client-sensitive pizza description looks like the following:
Bellpepper, Zucchini, and Pesto Pizza
Thin crust pizza, an assortment of colorful roasted bell peppers, jalapenos, and zucchini, topped with pesto and chili flakes. Vegan friendly.
Ensure to be discreet when adding vegan-friendly and halal tags since those may repulse groups of people opposed to the customs and religious beliefs. Avoid pizza descriptions that look as follows:
Vegan Pesto Pizza
An assortment of fresh vegetables: plain with pesto, paprika, and olive oil.
- Draft a Nostalgic Backstory for Your Pizza Descriptions
We grew up with pizza consumption at home, on school lunch and dinner menus.
The power of nostalgia drives clients to opt for the pizza option “Nonna Edettas Special Pizza” instead of the descriptive ingredient option of ‘ham and mushroom pizza.
Even when we have no idea of Nonna Edetta, the term sounds more homely, motherly, and intriguing.
Team up with the chef in your restaurant or pizza experts for a blogging site.
Brainstorm on which pizza recipes have a fascinating history that has been passed upon generations.
If this fails, make up a sensible story from exotic lands while mentioning the ingredients’ origin.
However, the descriptive marketing strategy should not be overused since it loses its appeal over time after the nostalgia wears off.
Have a maximum of 3 pizza dishes with the above description, and aim to use at least one local legend. It helps gain more local clients.
- Use Humor to Describe Pizzas
Humor is a great selling tool since it awakens the reader’s interest. We tend to purchase items with a funny description to prove whether the terms used are in conjunction with their results. This approach also applies to pizza dishes.
Pizza bloggers should use this tool to generate more likes and shares across the platforms, thus working as a free organic advertising tool for your page.
Use a description such as:
Holy Chees-us Classic pizza
Puffy, chewy, thick crust pizza with melty mozzarella cheese, parmesan, and Monterey Jack. Seasoned with ground basil, Italian seasoning, and loads of love!
Other fun descriptions for your pizza can be made by mixing and matching words to fit terms used in the pizza industry.
Some of these descriptions are love at first slice Margherita pizza, let’s get sauced pizza, in the crust, we trust pizza, Hawaiian Pizza o’clock, and many other options.
Funny pizza descriptions excel in the kid’s sections while maintaining the seriousness of the establishment.
We can adopt hilarious descriptions to the whole pizza menu through relation to well-known things.
However, avoid using controversial topics for puns, such as religion and politics. They may rub your clientele incorrectly, resulting in losses and offended clients.
- Sparingly Use Top-Notch Pizza Image
Have you ever noticed that most upscale restaurants and resorts avoid using food images on their location menus?
Too many photos give an establishment a cheap and fast-food vibe while lengthening the menu unnecessarily.
Images may conjure an unrealistic expectation to the customers and, if not delivered, may lead to disappointments and loss of clients.
Ensure to take high-resolution images of the pizzas you make. In the world of social media, people will troll your page using low-resolution pictures of what you delivered if it looks nothing like your adverts.
Bloggers and online restaurants should, however, use them sparingly.
If one has to use online images, pick the most mouthwatering ones that look like pizzas you make.
Your menu will shine with the above descriptions, thus attracting more pizza customers.
Again, select images that are royalty-free to avoid copyright issues.
- Avoid Basic Menu Writing Mistakes
Practice is required in perfecting the art of pizza descriptions for a high-selling menu. Common mistakes to avoid include:
- Complicated Menu Description Words
While serving a global community, use terms that are easy to comprehend.
Avoid cookbook terms such as Lahma Bi Ajeen( meat with dough Lebanese pizza) and marinara( Italian pizza made with tomato, garlic, flatbread, and Oregano).
Describe them using their ingredients or fun recipe names for kids, such as ‘Oregano/Orega-yes pizza’ for the marinara pizza.
Your final pizza draft description should be understandable and readable to a 7-year-old.
- Avoid Negative Terms
Terms such as greasy burnt may repulse a pizza lover’s appetite. Instead, opt for melty, velvety, charred, or crispy words.
- Avoid Currency Signs
Research shows that numbers without currency signs make clients spend twice as much as they are included.
Psychological tricks to use in business for better customer pay include using smaller fonts for the pricing and placing the price tag as close as possible to the dish’s name.
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The Last Slice
We hope that you learn how to describe pizza and write engaging pizza descriptions that will market your business further, expand your social media reach, and ensure client satisfaction at all times.
Apply the strategies described above and see your business or your home pizza fan base prosper to the greatest of heights.
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